CANNONDALE TESORO NEO X
Roles: COLOR & GRAPHICS, PRODUCTION ARTWORK
The Tesoro Neo X line presented a unique design challenge, in that the bicycle would come equipped with several accessories for trekking that would cause it to appear bulky and inelegant. Additionally, a graphics package was needed that could be adapted for several different frame styles, but maintain an overall collection look.
By color blocking areas of the frame in black, it allows for a more seamless look between all of the components and accessories. Refective decals are built into the graphics packing, lending a marketing story and safety feature to the end-user. A mix of trend-forward flat colors and evergreen metallic colors are spread throughout the line to target a wide range of riders and use-cases.
