Cannondale
Topstone Carbon
Roles: COLOR & GRAPHICS, PRODUCTION ARTWORK
Cannondale’s all-new Topstone Carbon launched in April of 2022. As the lead graphic designer, I developed a graphic concept that emphasized the visual identity of the frame, while catering to the high-end gravel bike market.
I developed a color plan for the full global lineup, considering CMF trends and market demands, balanced with brand identity and seasonal creative direction. Upon completing the visual lineup, I created the production artwork, transforming my digital rendering into a to-scale, vector tech pack for factories to follow in mass production.